AMC's "Mad Men" is no longer on the air, but when it was, it was a powerhouse of creativity and inspired writing, bringing the sixties back to life with gusto.
It hooked millions of viewers and showed them a side of the advertising world that most had never seen before, and that included the commercials. Many of the " Mad Men " advertising campaigns used in the TV show featured actual ads that ran back in the day.
Although the ads were real, they were often selling dreams, using fantasy to persuade people to buy their clients' products and services.
A current version of that technique is called "aspirational advertising. A are these mens ads for real less dodgy, but equally effective. If you think you're immune to such blatant mind games, ask yourself why you're longing after that BMW, Benz or Lexus?
A car is just a car. Some of most the inventive, and yes, manipulative advertising that ever appeared ran during the '60s, changing the ad game forever.
Picture an attractive blond lady preening in a boxing ring, wearing only a bra, silver shorts, menw heels, and boxing gloves. What could be more Freudian?
Maidenform was a poster girl of that age's fulfillment fantasies and budding female empowerment movement. The campaign, launched inranked 28th rsal Advertising Age's most memorable ad campaigns. That it ran for more than twenty years speaks to its brilliance. It's just a slide projector, right?
Not even close. During thhese of the most memorable scenes of "Mad Men," Don Draper presents the idea for the product's name and ad campaign at a Kodak prospect pitch.
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As images of his wife and kids appear, Draper tears up, perhaps recalling the better days of a failing marriage. His speech transforms the utilitarian projector into a dream machine:.
The real ad for the Kodak Carousel was nowhere near as poetic, or enchanting. The spillproof tray shows 80 slides, automatically!
In the s, Right Guard was the manliest brand. During a brainstorming session, a Sterling Cooper writer suggested using an astronaut as a spokesperson. The heroic male icon is not breaking a sweat while hurtling into outer space.
But Draper and the real agency had a better idea.
Over the past four seasons, a number of real brands have appeared on Mad Men as clients of Sterling Cooper, and now Sterling Cooper. From Heinz to Chevy, Sunkist to Lucky Strike, how "Mad Men" ads compare to real ads from that era. Don Draper's season one pitch for the Kodak Carousel remains one of the show's most poignant moments. Sterling Cooper Draper Pryce's first hit campaign was for Glo-Coat. Draper's ads for Playtex gloves were far superior to the real McCoy. In season six, Peggy pitched Heinz.
Sex sells, even subtly. The actual ad showed a woman's hand clutching a can of Right Guard aerosol spray, promising a tough solution to perspiration.
Don Draper's Mad Men Ads Vs. The Real Thing - Business Insider
The suggestion of a great love life trumps all, albeit through dry armpits. In reality, that's just the ad that ran. Aside from the ads in the series, there were plenty of real-life Madison Avenue giants whose work changed the culture and made cash registers ring for their clients.Moreno LaVergne Chat Lines
Bill Bernbach was a pioneer, recognizing that consumers were humans, and wanted to be engaged versus hard sold. As a result, his ad agency, Doyle, Dane, Bernbach DDB put a premium on creativity and was the first to combine copywriters with art directors to brainstorm ideas.
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DDB reql behind the campaign that revolutionized the way we look at foreign cars. Showing a tiny picture of a Volkswagen Beetle on a stark white page, the headline read: Compared to American car branding, the counter-intuitive approach stood out and sold a ton of counter-culture VW's.Interactive Sex Stories
They were so good, are these mens ads for real they're often mentioned in "Mad Men" as Sterling Cooper's competition. In a Mad Man's game, Mary Wells succeeded spectacularly. Now in her 80s and still working as a consultantWells or her agency was responsible for an astonishing arr of memorable taglines and creative thee, including:.
One of the first women to become CEO of a publicly traded company, Wells was the highest paid ad exec of her day before selling her shop.
No advertising discussion would be complete without mentioning David Ogilvylabeled in a recent biography the "King of Madison Avenue. Part art, part science, Ogilvy's ads used long copy, filled with facts that he knew would engage potential customers.
The Real "Mad Men": Vintage Photos From The Heyday Of Advertising
His speech transforms the utilitarian projector into a dream machine: It takes us fpr a place where we ache to go again It's called The Carousel. It lets us travel around and around and back home. Here are three: Now in her 80s and still working as a consultantWells or her agency was responsible for an astonishing number of memorable taglines and creative concepts, including: Continue Reading.
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